USC Student Marketplace

Student Voices

Feedback from Trojans shaping a safer, more trustworthy marketplace experience.

What Students Said During Testing

I finally feel like I can buy from someone without worrying if they're legit.

— USC Junior

The layout makes way more sense than Depop or OfferUp. It's simple and feels safer.

— Freshman

I like how everything is student-only. It reduces the sketchy meetups.

— Senior

The detailed item page and seller badges helped me trust the person more.

— Sophomore

How USC Student Marketplace Solves These Problems

✔ Trust & Confidence

Think-aloud testing revealed that students felt unsure about the authenticity of sellers. We added features like seller badges, USC verification, and clear item details to increase trust.

✔ Easy-to-Understand Layout

A/B testing showed students preferred minimal layouts with intuitive sections. We simplified the hierarchy, making navigation obvious and reducing decision fatigue.

✔ Emotional Safety & Comfort

Testimonials showed emotional overwhelm when buying from strangers. Our design uses friendly language, clear communication, and transparent seller profiles so users feel supported—not anxious.

✔ USC-Only Community

Students overwhelmingly felt safer knowing all buyers and sellers are Trojans. Closed access reduces scams, creates accountability, and mirrors the trust of a campus community.